Launch Plan

Phases, metrics, and what comes first

This is the practical path to making CareerOS real: sell the outcome first, prove it works, then turn the repeated workflow into a durable product.

Service-firstProof before scale

Phases

What gets built first and why

Phase 1: Done-for-you service

Use the software to produce interviews and revenue before pure SaaS scale.

  • Target list buildout
  • Packet generation
  • Weekly opportunity review
  • Manual outreach support

Metrics: Conversations booked, Interviews created, Offers, Monthly service revenue

Phase 2: Private self-serve app

Turn the workflow into a secure multi-user product.

  • Auth and onboarding
  • Private workspaces
  • Saved jobs and companies
  • Packet builder
  • Billing

Metrics: Active users, Activation rate, Paid conversions, Retention

Phase 3: Career outbound platform

Own the category around opportunity hunting and career pipeline management.

  • Signal detection
  • Hiring-manager research
  • Outbound sequencing
  • Admin/coach mode
  • Agency/concierge tools

Metrics: MRR, Churn, Interview-to-offer rate, Service upsell revenue

Core User Flow

How users should move through the product

  1. Sign up and complete onboarding
  2. Create target profile
  3. Review top companies and top roles
  4. Focus one target job
  5. Generate packet
  6. Update pipeline status
  7. Save workspace and return daily

Money Path

Revenue comes before perfection

Phase 1

Use the system yourself and sell setup + targeting + packets as a service.

Phase 2

Turn repeated service work into product workflows and a paid self-serve tier.

Phase 3

Expand into a real category: career outbound infrastructure and coach/admin tools.

What Good Looks Like

Phase 1 proves willingness to payUse Setup Sprint and concierge-style work to validate demand before obsessing over full SaaS scale.
Phase 2 proves repeatabilityTurn the repeated process into a product with accounts, workspaces, and packet persistence.
Phase 3 proves category ownershipExpand into career outbound infrastructure once the core loop is stable and monetized.