Proof Direction

Results and proof

This page should show real outcomes: interviews created, packets built, Setup Sprints sold, and time saved versus a reactive search.

Proof closes the saleResults beat features

Target proof

Show real before-and-after search clarity.Example: from scattered tabs to one focused workspace and packet flow.

Workflow proof

Show how packets and workspaces reduce friction.Example: one selected role, one packet, one measurable follow-up path.

Revenue proof

Show what Setup Sprint and paid tiers actually produce.Example: setup sold, packet delivered, user converted into ongoing support.

Proof to collect first

  • Interviews started
  • Packets created
  • Focused targets worked
  • Setup Sprints sold

Proof to collect later

  • Conversion to Pro
  • Conversion to Concierge
  • Retention
  • Offer rate

Why this matters

Design gets attention. Proof closes the gap between interesting tool and something worth paying for.